Reebok and its partners
Through hearing the talk with Matt Somma, we were able to learn a lot about how Reebok runs its social media and how it is effective. Reebok is on almost every important social network, Instagram, Facebook and twitter. They find success with their presence through this by interacting with customers, answering questions and offering help or incentives if there's an issue with a product. Reebok would fall under the social commerce zone of marketing because they are looking to sell their product and make revenue off of it. However, the sites they use to social network would be under other zones like Facebook, Twitter or Instagram
One social media campaign that was done by Reebok where they partnered with another company/application was with Spotify. I found this interesting because I just did my spotlight report on Spotify and I thought it was a good example. The problem they were looking to solve was people not being motivated to work out because they didn't have good music to listen to. Their solution was to create an app within Spotify that helped users find songs and playlists based upon what they were doing for fitness, as well as create their own playlists to share with other users.
They called it Fitlist sponsored by Reebok. This particular campaign inspired over 160 news articles, twice the downloads and visits that Spotify was receiving and brought people to the launch video for the campaign earning it over 200,000 views. This helped gain brand recognition for people especially because Spotify is one of the most popular music applications that people use daily.
